Recently we received this email.
I noticed today while downloading the update (thanks very much) that all the satisfied customers whose comments are reported appear to be men. And I was put off by one man's praise of your product by saying it could even be used by his "technophobe girlfriend." Not all females are technophobes, not all men are savvy about technical questions.
I think you would do your marketing a service by taking a look at your website with a pair of gender glasses, to catch the misogyny and eliminate
regards,
Yvonne
Well actually Yvonne, you’re quite right, we never realised this before and it is entirely an oversight. We would like to make it very clear that us friendly folk at Firetrust don’t hate women. And if there are any chicks females that have something nice to say about our products and would like to write a testimonial, please feel free to email it through to our support team. Even if you just want to say something nice, the support team like getting those emails too :)
Speaking as a feminist, I'm not sure that even that one guy whose girlfriend is technophobic qualifies as a misogynist, nor should Firetrust be held responsible if your customers do happen to know computer-incapable women, nor is it your fault if your female customers have not sent any testimonials...
I (a non-technophobe female) have recently put together a computer for my aunt (a technophobe female) and installing the Sitehound toolbar was one of my first few steps. I have done the same for technophobe males in the family. Anything that makes them safer while surfing puts my mind at ease.
I will send something along those lines to your support team :)